Applying Marketing techniques

New Format Requested this week While the format is to be changed thisweek, you are still required to make 3 postings; one original post and comment on two other student’s post. ORIGINAL POST REQUIREMENTS: You are to apply the major topics covered in the course (finance/accounting, economics, marketing) to your company and provide an “analyst’s report”. 1) (Apply Marketing techniques to:) create an interesting, unique or otherwise attractive catch line (humor works great for me! ) as your post title.

Make a recommendation (can be here AND in your subject line) (some of you may not feel you have enough “experience” where your opinion (i. e. , recommendation) is “worth something in this world”…. however note, you may have more experience NOW than some analysts at major investment banking houses! (scary I know! )) 3)(Use your corporate report to:) provide certain and specific quantitative analysis of your company. DON”T repeat your entire report…. but provide highlights….. as some examples: Net Income rose 20% from 2008-2011 to $1. 35 billion Expenses dropped…. by 15% Shareholder equity (highlights mean “outlyers” of data….. especially NEGATIVE information 4) (Use some economics learned…. predict macro and micro “futures”)….. describe what Macro world events have affected your company (global eco slow-down…. price of oil) ….. even micro events (consumption among consumers was down due to…. )provide sensitivities for world events on your corporation and how it will affect that company’s future activities. Provide predictions about future macro economic events and how your company will react going forward.

The Network & Space Systems segment is engaged in the research, development, production and modification of products and services to assist its customers in transforming their operations through network integration, information, intelligence and surveillance systems, communication, architectures and space exploration. The Global Services & Support segment is engaged in the operations, maintenance, training, upgrades and logistics support functions for military platforms and operations. The Boeing Capital Corporation segment facilitates, arranges structures and provides selective financing solutions for its commercial airplanes customers. In the space and defense markets, it primarily arranges and structures financing solutions for its Boeing Defense, Space & Security government customers.

Its portfolio consists of equipment under operating leases, finance leases, notes and other receivables, assets held for sale or re-lease and investments. The company was founded by William Edward Boeing in 1916 and is headquartered in Chicago, IL. http://www. marketwatch. com/investing/stock/ba/profile 2) The Boeing Company has a long history of providing complex systems and integrated assembly’s to its customers. 3) The Boeing Company is headquartered in Chicago IL. In 1997 Boeing and McDonnell Douglas merged to form what is the Boeing Company of today. This was approximately 1 year after Boeing acquired Rockwell Corporations Space and Defense division.

The company has over 249 subsidiaries. The largest competitor on the commercial side is Airbus a division of EDS and the largest competitor on the Defense, Space and Security side is Lockheed Martin with many other companies lining up for second place. In order for Boeing to maintain it’s market share the company has had to continually research and develop new products in both major business units. Notes for special consideration” 1. Cash and cash equivalents increased from $5,359 billion to $10,049 billion from 2010 to 2011 2. Retained Earnings rose from $24,784 billion to $27,524 billion during the period of 2010 to 2011 3. Net Earnings rose from $1.3 billion in 2009 to $4. 02 billion in 2011 4) Boeing is a company that is always going to be challenged. The challengers for the Defense, Space and Security market typically have come from within the US but that is starting to change. EADS which is the largest defense business in Europe is continually trying to enter US markets. Also Airbus which is a subsidiary of EADS is the most prominent competitor in the commercial segment but many countries such as Japan, China, Brazil and Canada are working very hard to position themselves as challengers to the commercial market. This will be a challenge for Boeing and Airbus for the next several decades.

Commercial airline customers and airlines will continue to demand enhancements and improvements to the commercial airplanes and the service / cost associated with the. This will continue to drive performance by the manufacturers including Boeing which is the industry leader. The US government acquisition may decline depending on the outcome of the presidential and congressional elections. Boeing and it’s competitors in those markets will look toward no US markets to sell their products. Continued increase in energy and material cost will drive Boeings focus on keeping costs down. 5) Research and development are the single most important factor in keeping Boeing relevant for the future. Research and development expense amounted to $3. 9 billion, $4. 1 billion and $6.5 billion in 2011, 2010 and 2009, respectively. In 2009 this included $2. 7 billion alone for the new 787 commercial aircraft. Research and development costs also include bid and proposal efforts related to government products and services, as well as costs incurred in excess of amounts estimated to be recoverable under cost sharing research and development agreements. Bid and proposal costs were $332 million, $355 million and $343 million in 2011, 2010 and 2009 respectively. R&D within the Defense, Space and Security business unit is primarily focused on supporting customer requirements and providing new technologies to meet the needs of military, security and space agencies.