When Nintendo release a new console or game, they usually conduct a large marketing product to make their products appeal to the mass market. The first way that Nintendo advertise is through television, they usually have their advertisements shown throughout the day and in the evening in order to try to appeal to the family market because Nintendo’s products are usually targeted towards families and children.
Nintendo in their television adverts try to make the view have the desire to buy the product, an example of this could be the initial marketing of the Nintendo Wii where the advertisements on television where an showing how people could become fitter by playing Wii games therefore making people desire the product. Another way that Nintendo used to advertise their products in the UK was through advertisements in newspapers and magazines.
They used this form of advertising because it appeals to a wide range of people and also the adverts can be changed to suite the target audience of the magazines. Personal Selling Due to the millions of products they sell it is hard for Nintendo to personally sell their own products face to face, most of their products are either brought from the Nintendo online or brought through retailers. Personal selling is mainly done to customers buying from retail stores from the staff trying to sell customers more accessories.
When the retailers were selling the Nintendo Wii the staff had a variety of different statistics given to them by Nintendo to show the customer how good the product is and how it can influence the day to day life of the customer. Sales Promotion When the Nintendo Wii came out Nintendo and some of the major retailers selling the product created competitions giving people the opportunity to win a Nintendo Wii, this then creates a buzz around the product and people become interested in what it is and then decide they would desire the product.
Nintendo also used sales promotion in retailers where they funded demo stands where potential customers can use the product to see the benefits and decide whether they would like to buy the product, creating a stand for customers to try products is costly however opens up to a wide range of customers who otherwise may not be interested in the product. Public Relations Nintendo and other large companies that have association with creating video games often release statements, images and information in the media regarding the release of their new products.
As I stated before in advertising Nintendo advertises its products in many different ways including Television, newspapers, magazines and various websites online. Direct Marketing Nintendo have a section of their website called “Club Nintendo”, this is where devoted customers and hear the latest news about Nintendo products and also collect stars which can be exchanged for rewards in the shop. Email newsletters are distributed to members of Club Nintendo telling them about upcoming products or evens, this is a great asset to Nintendo as a company because it allows them to build a solid customer base.
Walkers Advertising Walkers main form of advertising is through television, this is because crisps appeal to a very wide group of people which affects almost all demographics. Walkers advertise by using ex footballer and television presenter Gary Lineker, this endorsement attracts attentions because Lineker is a well known celebrity and has a comical acting style within the adverts making them entertaining rather than giving information regarding the product.
Another way Walkers advertise is through the press this is very important because it attracts a wide range of audience and does not single out one demographic. Personal Selling Due to the product not being large and expensive enough to make one sale make a big difference, walkers to not focus on personal selling. Walkers mainly concentrate on appealing to the mass market, they do this through mainstream advertising and often get involved in helping fund raising for various
charity events such as comic relief and cancer research. Sales Promotion The major way that Walkers do sales promotion is through completions they advertise their competitions on television, press and on the packaging itself. Walkers have a separate website just for completions where customers can view and enter all the competitions. The latest competition that Walkers held gave customers the chance to win ? 50,000 through guessing the flavour of a packet of one of their mystery crisps.
When deciding how to advertise this competition Walkers had to make a decision whether to advertise it on television, they saw it worthwhile to advertise on TV because if people saw the product in the supermarket without advertising on they may not know there is a competition so with the advertisement on the television then they will see the “? ” on the packaging and be attacked to that product because they have seen it on television. Public Relations Walkers use public relations such as press interviews and articles when they are introducing an new product or altering a classic.
More and more products are being cutinised for being unhealthy for the nation, Walkers have reduced the saturated fat in their products by 50% over the last decade whilst maintain the same taste, this has attracted much attention from the media as they see Walkers are working hard to develop new products that will aid the country to become healthier. Direct Marketing Walkers have a section of their website where customers can sign up and hear about the latest games, news and competitions through e-mail. This gives Walkers the chance to advertise there products cheaply and in greater detail to the people who enjoy the product.