Although there is millions of people watch the ads in TV, the most of “right” viewers miss it. For example, if only 1% of total viewers are potential consumers, the ad is not cost effective. – Recall or hold the information. It is difficult for people to recall or hold the information if they are interested in the product currently or in future. Internet advertising and online customization Emphasize on internet advertising and make an online customization service to potential consumers to design their own unique motors.
MINI USA may take full advantage of customization of cars. This may also find some unknown consumers. Pros: -Huge viewers. Internet advertising can be viewed by a lot of viewers. -Internet advertising had reached a tipping point and was about to enter a period of accelerated growth. -Low cost Cons: -Senior citizens are not online in the same numbers as younger generations. -People may ignore ads when they are browsing webpages. Most people do not browse webpage aimless and they have a goal to find what they want, so they may ignore the ads. Recommendation
Internet advertising and online customization would be recommended due to several reasons. Firstly, internet advertising is cost effective since it has a lower cost and can be viewed by a lot of people. Secondly, the television advertising and printed ads are declined. However, internet advertising was about to grow. Thirdly, online customization would be interesting, so consumers may send their customized motors to their friends and it may create more participants and discover more potential consumers. Finally, the potential buyers of MINI are