Marketing Management’s Ability to Develop

Main Forces in the Organisation’s Macroenvironment Macroenvironment: The larger societal forces that affect the whole microenvironment. – The organisation and its microenvironment operate in a larg macroenvironment of forces that shape opportunities and pose threats to the organisation. The organisation must carefully watch and respond to these forces. The macro environment comprises of six main forces: 1. Demographic Forces: Demography is the study of human populations in terms size, density, location, age, sex, race, occupation and other statistics. The organisa my group discussed was McDonalds.

The points we come up with involving demographic forces were:- As Australia has an aging population McDonalds co better tailor products this. – As Australia is and is becoming more ofa multi cult society McDonalds need to be aware of the ethnic diversity in each region. 2. Economic Forces: The economic environment consists of factors that affect consumer buying power and spending patterns. Markets require buying power a well as people. Total buying power depends on current income, prices, savings an credit. Marketers should be aware of major trends in income and changing consu spending patterns. A range of products to meet all levels of income would be advantageous especially considering the recent global financial crisis where consumer spending was dramatically reduced. 3. Natural Forces