Promotions showcases which mode of promotion is most effective and how do consumers respond to various celebrity endorsements. Place focuses on efficiency of distribution network of Maggi Tomato Ketchup. We have also drawn out some inferences by applying various statistical tools like ‘SIGN TEST’. Towards the end we have suggested some recommendations as a group on how can we improve the marketing mix of the product. Nestle, which world knows as cautious and conservatory company is a Swiss originated 140 years old Multinational.
The man at the helm is Swiss national Carlo Donati, an all inspiration and image of the company. His philosophy is ‘bottom line dictating top line’ based on delegation and decentralization. It resulted from a merger in 1905 between the Anglo-Swiss Milk Company for milk products established in 1866 by the Page Brothers in Cham, Switzerland and the Farine Lactee Henri Nestle Company set up in 1867 by Henri Nestle to provide an infant food product. The first Nestle factory to begin production in the United States was opened in Fulton, Oswego County, New York.
Nestle India Ltd. (NIL), the Indian subsidiary of the global FMCG major, Nestle SA, introduced the Maggi brand in India in 1982, with its launch of Maggi 2 Minute Noodles, an instant noodles product. Nestle India’s business objective and that of its management and employees is to manufacture and market the Company’s products in such a way as to create value that can be sustained over the long term for consumers, shareholders, employees, business partners and the national economy. The product mix of Nestle India consists of milk products and baby products (42. %), beverages (29. 3 %), processed foods (14. 4 %), chocolate and confectionary (13. 8 %).