Statement of purpose for undergrad in business studies

“Take up one idea. Make that idea your life- think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body be full of that idea, and just leave every other idea alone. This is the way to success”. I read this quote by Swami Vivekananda in 2011 when I was deciding my career choice in 2011 when I was in Grade 11. Initially I was inclined towards science as that’s the preferred career option for most in India.

However a deeper analysis, introspection and influence of my parents made me realize my strengths and interests make me more suited for Economics and Business Studies. My family has been a major influence – my father and maternal uncle are both engineers with an MBA from top business schools and have made a great career for themselves. My father is into international business development and marketing and has made a successful career. After deciding on Commerce and Business Studies, I scored 91.

2 % (top 10 % in the CBSE across in grade 12 and made it to the top 10 % of candidates who took the board exam nationwide. After 12th grade, I took an entrance exam and qualified for the interview and group discussion round by securing a national rank of 143. I made it to the top 80 students to get admission to the coveted College of business studies, Delhi University (voted as Asia’s best undergraduate management college by the Commonwealth of Nations).

Good academic performance in my school and college, active participation in academic as well as extra-curricular activities in several marketing activity groups and several part time and full time internships during college have helped me to develop analytical, communication and social interaction skills. I now feel strongly that I would like to pursue this career further. During the one and a half years of my undergraduate studies, I interacted with students from different cultural and social backgrounds. The college has a strong culture of developing practical skills and nurturing entrepreneurship.

Most students got campus placements and more than 60 % students chose management consulting and marketing as career options. I used to visit NGO’s and teach students on weekends but I wanted to do something bigger. I got through Kartavya ( The social service club of my college) and here, I organized blood donation camps and collection drives in college, visited slums , organized movie screenings and talent shows for the unprivileged children living in orphanages and the happiness I got by seeing them happy is inexpressible.

I was a part of MIC (The Management Interaction Cell) wherein my team co-hosted an event with FICCI ( Federation of Indian chambers of commerce and Industry ). I was given the role of Director, Human resources at DUMUN (Delhi University Model United Nations) where my key roles involved raising funds for our national level event, managing and ensuring co-ordination in the team and representing my team to the college authorities. While organizing and hosting these events, I led teams and was appreciated for my leadership skills and dedication towards my clubs.

I started enjoying the whole process of recruiting new members, leading them, pitching to prospective sponsors to raise funds and managing the working of the team . This was the time I realized that I enjoy leading people and it is something I can do well. Academically, I balanced my studies well with my co-curriculars and always scored 80% and above in my semesters. I enjoyed every bit of my course and thoroughly researched on all my projects. Business Research, Organizational Behavior and Marketing management have been my favorite subjects in college.

The project I enjoyed the most was a live project in Public Relations for which I studied the Cadbury worm crisis and took interviews of employees there to gain first hand knowledge over their crisis. CBS has made me confident about my choice of stream and made me realize my ambitions in life. To quench my thirst for practical management knowledge, I went on to join Vodafone as an HR intern where my assignment was to check employee satisfaction by conducting surveys, suggest better schemes and analyze the areas where improvement was required.

Later, I also joined Brand Hawkers as a Marketing trainee. My job assignment involved creating a prospect list of advertising partners for our ‘SmartBooks’ product, qualifying and pitching to them and facilitating their engagement with Brand Hawkers. During this assignment I realized that marketing was the forte I wanted to excel in since this is what I enjoyed the most. It didn’t seem like work to me but it was simply fun. I am confident of my abilities to carve a niche for myself in this field of Business Management. I am ready to take the desired steps to achieve my ultimate goal.