The Pricing Channels

Students come from a variety of backgrounds with a large and diverse base of knowledge and experience. Therefore, the primary role of the professor will be to acilitate discussions that bring out pertinent issues and to better frame the analyses of these issues. Required materials Case Packet: The case packet is available through www. study. net. Instructions to get materials from study. net are included in the last page of this syllabus, before the course schedule. Pricing Simulation – Universal Rental Car – Harvard Business School: Sign up instructions will be provided to you in early October.

It will cost $12. 50. There will be a practice round available from Nov. 4-9. The official round will run from Nov. Other Readings: A number of readings for this class are available in full text (usually PDF) from Business Source Complete. For these articles, go to http:// www. lib. utexas. edu/, then to Research Tools* Databases & Indexes to Articles ”+ Databases by Subject* Business* Business Source Complete, and search on the title of the article (unless otherwise directed in the schedule).

It works best if you put the title of the article in quotes. If you get a yellow box that says “Find it at UT”, click on the box and follow the links that have full text. Other Materials: Other materials, such as study questions for case studies, grading sheets, and lecture slides are available on Blackboard. Paperless Assignments: All assignments are to be submitted electronically rather than in hard copy and no later than 5 minutes prior to the start of class. Please send them directly to Dr.

Mackie through Outlook as e-mail attachments using the following file name convention on the attachments themselves: File Name Convention [Class time]_[Your Last Name and First Initial_[Assignment name] Example: 930_SmithJ_Problem Set Example: 930_SmithJ_Brief_Case name Example: 930_TeamName_RtM Assignment Grading Blind Grading: MBA-student teaching assistants do the first round’ of grading on many assignments. Therefore all papers in this course are ‘blind graded’. Therefore: (a) Please do not submit assignments directly to the TA; and (b) Place your name *only* in the file name of the attachment.