Introduction The town of San Antonio is a 2nd class municipality in the province of Nueva Ecija. It is located in between Jaen,Zaragosa, Cabiao and Concepcion. San Antonio is devided into 16 barangays. San Antonio is just an unfrequented place in Nueva Ecija; businesses are well introduced to the public. And since the town starts to compete in the market, varieties of products are opened like services and high quality products. In search for a business to engage at, the researchers considered the continous need of merchandise to be sold. Hardware supplies are items continously needed in search for knowledge and to earn living.
The system of management of his business is simple as buying and reselling the items to prospective consumers. But due to present market condition where management is becoming complex due to the emergence of scientific methods of management tries to out-do each other, a need for a “evaluation study” as a means of preparation and planning is of outmost importance of this study. Venturing into business is the only alternative income and at the same time provide employment even just to a few. Statement of the Problem This research work is aimed to look into the viability of establishing a hardware supplies business in San Antonio, Nueva Ecija.
Specifically this study sought answers to the following: 1. Who is the target market of the pruposed business? What are the marketing strategies and programs of this proposed business? 2. What are the technical and production processes needed in the operation of the proposed business? 3. What type of organization is necessary for the proposed business? 4. How much initial capital is (needed) to establish this kind of business? How long did the initial capital paybacked? 5. What are the potential problems that may arise during the operation of the proposed business?
What possible solution to these problems? Significance of the study This research work provides the following significance: 1. To The Researchers – It will help the researcher to find if their study will be succesful in the future. 2. To The Students – It will be the guide to the students if they will do their own research. 3. To The Future Investors – It will be their referrence if they will invest to this business or not. Scope And Limitation The E. B De Guzman Enterprises in San Antonio, Nueva Ecija is a family business that engage with hardware products.
The scope includes the evaluation of the business in terms of Marketing and Financial Aspect. Marketing Aspect : This study will discuss how the business run. It includes their marketing strategies that made their hardware expanded. Financial Aspect : This study will discuss the profitability of the business. It will present information about the current project income, project cash, project sales and project expenses. Definition of Terms For purpose of being clear and understandable of the terms used in this feasibility study. The following definitions are given: